Freedom Wheels is built around three core principles, product performance, community involvement, and technical knowledge. Every item in store is selected based on first-hand rider experience and track performance. The business actively supports a large team of WA BMX athletes, with regular sponsorships and participation in local competitions. The team’s mechanical knowledge allows reliable servicing and custom builds tailored to individual riders. As a rider operated business, Freedom Wheels delivers relevant advice and product support grounded in practical use. The store also offers same day pickup, free safety checks, and hands-on guidance for every customer.